March 28th, 2008 Posted in Computer, Psychology, Web Design

Designing websites for the end user, not the site owner.

When designing websites for clients, there is often a tug of war between what I think looks good, what the client thinks and what the projected users will think. There is no right and wrong to what makes a site appeal to certain people, but recent research suggests there might be gender differences.

Press Releases – Key Website Research Highlights Gender Bias

The article states that “websites which might appeal greatly to one sex are a total no-no with the other.” This is an interesting finding, but is gender too blunt a distinction? This is likely to touch on individual colour preferences (Maybe by season, as with House of Colour… ), introversion/extraversion and many other personal characteristics. While this research is good ammo for making a point with the less objective clients, I can’t help feeling that it is more subtle than male/female.

I have taken to looking at what my clients are wearing – this can give an insight into their colour preferences. It is important to stress to them that they are not making a site for themselves, they are making it to appeal to their customers. Therefore I need to know who the site is aimed at and what their preferences might be.

There is a lot of overlap between web design and psychology, providing the scene for a lot of crossover research. However, Psychology is still struggling with modernist concepts and Aristotelian yes/no distinctions. Post-modern and constructionist ideas will have much to say about web design and user interface creation.