Use ‘Google Site Kit’ to easily setup Analytics, Search Console & Pagespeed Insights
Seeing how people find and use our sites is essential to improve our traffic and conversion rates. Google offer a range of free services to help with this including Google Analytics, Search Console and Pagespeed Insights.
There are various WordPress plugins that help install your Google Analytics tracking code and also provide a handy summary of key traffic statistics inside your WordPress dashboard. These are often freemium and constantly pester you to UPGRADE TO PRO! or install other plugins however, which gets tiresome.
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