---
title: 'Plausible: Privacy focused, ethical alternative to Google Analytics'
url: 'https://www.nick-hayward.co.uk/plausible-privacy-focused-ethical-alternative-to-google-analytics'
markdown: 'https://www.nick-hayward.co.uk/plausible-privacy-focused-ethical-alternative-to-google-analytics.md'
date: '2021-03-01'
description: 'I’ve recently switched all my sites away from Google Analytics to Plausible – a privacy focused, ethical alternative.'
taxonomy:
  category:
    - Privacy
    - 'Web Development'
---

[Home](https://www.nick-hayward.co.uk/) » Plausible: Privacy focused, ethical alternative to Google Analytics

 ![plausible-google-analytics-alternative.jpg](https://www.nick-hayward.co.uk/images/4/8/0/6/6/4806665f353cba7949b4ed8f38f2c56d303686e3-plausible-google-analytics-alternative.jpg) 

 March 1st, 2021 Posted in [Privacy](https://www.nick-hayward.co.uk/taxonomy?name=category&value=Privacy), [Web Development](https://www.nick-hayward.co.uk/taxonomy?name=category&value=Web%20Development)

# Plausible: Privacy focused, ethical alternative to Google Analytics

I’ve recently switched all my sites away from Google Analytics to Plausible – a privacy focused, ethical alternative.

Google make a lot of money from ads and data mining. While we have usually installed the free Google Analytics tracking to our client sites, most of our clients barely check the stats, rarely understand the avalanche of data offered and don’t use the advanced features.

[Plausible](https://plausible.io/) offer simple, easy to read traffic stats without any of the privacy issues around Google products. There’s no need to annoy users with cryptic GDPR cookie consent popups either (or just break the law as many do) as no cookies are used.

More details at [FCS Websites](https://www.fcswebsites.co.uk/plausible-privacy-focused-ethical-alternative-to-google-analytics/)

---

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<!-- Added by Intention Header Footer Code plugin -->
<!-- Privacy-friendly analytics by Plausible -->
<script async src="https://plausible.io/js/pa-dVyPIkxnhGVxiRfGP1Cj2.js"></script>
<script>
  window.plausible=window.plausible||function(){(plausible.q=plausible.q||[]).push(arguments)},plausible.init=plausible.init||function(i){plausible.o=i||{}};
  plausible.init()
</script>


<!-- Added by Intention Header Footer Code plugin -->
<style>
h1, h2,h3,h4 {
  text-wrap: pretty;
}
</style>
